JPJoy was founded in 2020 by a group of friends and me during middle school, starting with our very first launch, Sengoku Warrior. What began as a small passion project has since grown into something much bigger than we could have ever dreamed. In Japan, we have now expanded to offer over 15 products, with our main focus on creating innovative and educational card games that bring both joy and learning to children.

At JPJoy, the value we hold most dearly is to design games that are not only fun and exciting but also meaningful—helping children overcome the challenges they face in school while building confidence and creativity. Looking back, it still amazes us to see how warmly our games have been received—being loved by customers, shared across social media, and even featured in the news.

Now in our fifth fiscal year, we remain dedicated to spreading happiness and making a positive impact through our products. Beyond our games, initiatives like the JPJoy Charity Project allow us to give back to the community, supporting children and families in need while staying true to our mission of joy and learning.

We are deeply grateful to everyone who has supported us on this journey so far. Your encouragement inspires us to keep creating and to keep dreaming bigger.

With gratitude,

Kaito Seto